It is estimated that there are 350 million colour blind people in the
world.Research into the causes of colour blindness has revealed that it entails
restrictions and consequences: “How to choose or buy clothes? What to answer a
child when it asks you to pass the green pencil because it wants to paint a
tree? How to interpret the subway map if the lines are represented by colours?
How to perform a professional vocation when they are all anchored in the colour
realm?” The mission of ColorADD is to offer the colour blind acquisitive
independence,easier social integration in situations when choosing a COLOUR is
relevant and to minimize the feeling of loss that this handicap causes, with an
ensuing boost of the person’s well-being and self-confidence. Ninety per cent
of the world’s information is produced by COLOURS. A survey carried out in
several countries involving colour blind people highlighted the difficulties in
terms of social and professional integration. For instance: more than 90% of
the colour blind need assistance to buy clothes; more than 40% experience
social integration difficulties, almost 50% have felt embarrassed or ashamed
because in various circumstances the colour selected was not the most adequate.
The recognition of the need and the geographical and multicultural dispersion
of the colour blind strengthen the importance of transversal and global
communication that allows the colour blind to correctly identify COLOURS.
The analysis and study of various symbologies used all over the world have led
to the conclusion that COLOUR and SHAPE guarantee communication universality.
The challenge would thus consist in ensuring that SHAPE, in itself, could
guarantee the communicational function and identify the COLOUR in a positive
way, without causing embarrassment to the colour blind, and a swift and easy
integration in that person’s “visual vocabulary”. This gave rise to the idea of
“recovering” the concept of adding colour. We all remember the watercolour
boxes we used in school, with the three primary colours + white and black. Even
if a colour blind person does not identify the colours correctly, he or she has
learned to mix them to obtain other colours, awarding to each one of them a
graphic symbol that represents the colour in question.
Starting out from the acquired knowledge, in the same way that we are taught to
mix BLUE with YELLOW in order to get GREEN, the colour code enables to
associate the symbol that represents BLUE to the symbol that represents YELLOW
in order to identify GREEN. WHITE and BLACK are used to guide lighter and
darker shades. This way, and by memorizing only five symbols, the colour blind
can be guided and are able to identify all colours. Thus the ColorADD Code
becomes transversal to all areas of the global society, regardless of
geographical location, culture, language and religion, and can be implemented
in the fields of education, health, transport, in teaching materials, in
clothing and textile industries or in information technology. This issue, made
up of five stamps, presents the ColorADD concept. Each stamp represents the
three primary colours + white and black. The ColorADD code ranged next to the
CTT nomina – in which red represents national mail, blue represents priority
mail, yellow represents mail for Europe and white and black represents mail for
the rest of the World – translates COLOURS in graphical terms, allowing for
their correct identification by individuals who otherwise would be unable to
distinguish them – viz. the colour blind. The ColorADD code, pioneer, unique,
universal, transversal and inclusive, will be a legacy left by Portugal to
Mankind. COLOURS should be for all. This is the motivation.
Date of Issue: 20 March 2012
Values: Stamps of €0,32; €0,47; €0,68; €0,80 and €1,00
The project of the European Capitals of Culture was launched at the
beginning of the 1980s by the Greek and French ministers of culture, Melina
Mercouri and Jack Lang, respectively, and was welcomed by the European Union.
It is a festival designed to celebrate the cultural diversity and richness of
Europe and to strengthen the ties that bind the Europeans. Held for the first
time in 1985 (Athens) it now involves two cities from different countries each
The selected cities must prepare a cultural programme in accordance with strict
criteria such as the European dimension of the event and the participation of
their inhabitants. The European dimension is illustrated through the topics
chosen and the cooperation between artists and cultural operators from
different countries. The programme should also provide long-lasting effects and
contribute to the cultural, social and economic development of the city.
The choice of Guimarães as a European Capital of Culture in 2012 (the other is
Maribor, a city in Slovenia) took into account the symbolic facets of the city,
recognized by UNESCO as a World Heritage Site in 2001 and the occurrence of favourable conditions for cultural creation: a significant young population, a
strong network of local associations, the rooting of higher education and a
high quality artistic programme.
The Guimarães 2012 programme was organized in two main areas: creative art (art
and architecture, performing arts, cinema and the audiovisual, music) and city
and citizens (thought, city, community, public space), supported by an overall
educational service. Furthermore, a programme managed by the local associations
The programmatic choices favoured the creation in context and in process, the
participation of the audiences, attracting new ones, the crossing of
experiences and perspectives, from the inside out and outside-in. Built on a
strong connection to the community and its institutions, this encourages new
creations and a sense of belonging to Europe. It invokes the new technologies
as artistic resource and invites the associative movement to share the
responsibilities of the project. It invests in new artistic production structures
as a way of generating new possibilities for the future. It searches to
strengthen and expand the role of public space in the city’s dynamics and
provide a relevant contribution to the European debate.
In 2012, Guimarães is the welcoming city that has managed to retain its
heritage legacy and to add contemporary values; the amazing city where every
day and at the most singular venues you can take part in a diverse and creative
programme of excellence. New spaces are added to historic sites and museums,
the result of the conversion of old buildings that had lost their function.
There, artists and public, professionals and amateurs, visitors or residents of
Guimarães and its region, big institutions and small voluntary associations
will meet. Researchers, artists and entrepreneurs, curators, collectors and
authors, visitors and residents will cross each other. In short, the different
layers a city is made of, will open to the country, to Europe and the World.
Date of Issue: 10 April 2012
Values: Stamps of €0,32; €0,47; €0,68 and €0,80 + one miniature sheets
stamps of €3,00